Monday, March 12, 2012

Chocolate, Beer & Adventure Gear!

EDITOR'S NOTE: In this entry, I will recap the events of March 1, 2012. The first Chocolate, Beer and Adventure Gear Night in Richmond, to benefit the American Cancer Society.

My great-grandfather Arthur Anderson moved his business, Anderson's Candy Shop, out to the tiny Village of Richmond back in 1926. He picked the hamlet based on a hot-tip from one of his wife's friends.

Richmond, she said, was going to be the next boom town!

Well, let's just say that we are still waiting on the boom.

The population was measured to be 1,091 at the 2000 U.S. Census.

So, when you are situated in a beautiful little town like we are, but you want to attract more customers than might naturally stroll past your door, you learn to creatively think.

For us this has meant a Facebook page, website and touring with local county fairs. But this winter, the folks over at Antioch Fine Wine & Liquors in the next town over and our neighbors at 2K Adventure Gear came to us with a new idea.

They proposed we combine marketing and products for a good cause and invite everyone who shopped at our stores.

They wanted to host a free tasting event/fundraiser.

We immediately settled on the American Cancer Society as benefactor.

Each of our respective families had been touched by cancer in some way and on a personal note, my mother died of multiple organ failure due to cancer back in March of 2009.

With that settled, we planned our free chocolate and beer tasting event.

2K Adventure Gear would host so that guests could wander around the store while they sampled, peering into tents and trying out kayak paddles as they mulled about.
Larry over at Antioch Fine Wine would bring the craft beers and we would supply the chocolates.

The whole thing was free but we asked for a donation at the door the night of the event and also sold raffle tickets for a chance to win even more chocolate, beer and adventure gear giveaways. :)

And, at the end of our first Chocolate, Beer & Adventure Gear Night, we had raised $350 which was sent to the American Cancer Society.

Also, we had raised awareness of our businesses. What more could you ask for?!

In closing, if you were one of the folks who ventured out Thursday, March 1 to our first Chocolate, Beer and Adventure Gear night, we sincerely thank you.

We hope you had a great time, and want you to know that you made a difference in helping us to raise that $350!

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